Cannabis E-Commerce Playbook

The playbook we use to launch compliant, high-converting cannabis and CBD storefronts — platform choice, ordering menus, payments, and the owned-channel marketing stack. Instant PDF download.

Instant-download PDF: the Coastal Division playbook for launching compliant, high-converting cannabis and CBD e-commerce storefronts.

The same document we hand a client in week one: platform decision tree, menu architecture, payment routing, and the owned-channel stack that carries the revenue.

Single-seat license for you and your team. Use it internally as much as you want — just do not resell or republish it.

Platform decision tree — Which stack survives a compliance review, and which one gets your storefront shut off on a Friday.

Menus and payments — How ordering menus, age gates, and payment routing actually fit together without breaking checkout.

The owned-channel stack — SMS and email flows built for an industry where paid acquisition is mostly off the table.